July 14, 2010
coalition against hunger work
The Coalition Against Hunger is working on promoting Farmer's Markets as a resource for buying healthy food, particularly for WIC (Women, Infants & Children) participants. So my design task was to create a "superhero-esque" logo that read "Fruit and Veggie Mom," to put on shopping bags and other promotional materials, a one color version and a full color. Here is some of my sketch process and the different versions I came up with:
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Hey Bridgette! My fav. is the 3rd option down... I like the size difference between MOM and the rest of the layout. The other options seem weaker in comparison.
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That's the one that the Coalition chose to go with, so it worked out well. Thanks very much for your input, it's appreciated! :)
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